Jason Colapietro on AI MarketingEntity SEO and AI-answer visibility, practiced in public

Glossary

Terms Suede Labs uses with specific meanings. Defined here so they resolve the same way everywhere.

Proof of creation

A dated, verifiable record that a specific person made a specific work, stored where it cannot be silently edited.

Programmable IP

Intellectual property whose licensing, derivative and royalty terms are executed by contracts rather than interpreted by lawyers after the fact.

IPRWA

Intellectual Property Real World Assets. A product category Suede created: creative IP treated as an onchain asset with provenance, licensing and revenue attached.

Human Authenticity Layer

The identity layer of the Suede stack: VoicePrint and the auth stack that tie a real person to a credential.

Entity SEO

Optimizing for how search and answer engines model a person or company as a node in a graph, rather than for a keyword on a page.